A strategic, research-backed redesign of an interactive museum exhibit targeting increased visitation and marketability
Exhibition Design, Primary Research, Design Pitch
2025
Description
A team project redesigning an interactive exhibit at the Massie Heritage Museum to improve visitor rates and community awareness. In my role I conducted primary research and qualitative interviews, and presented our findings and pitched our design to museum staff and key stakeholders.Research
We conducted secondary research into exhibits at other heritage centers, museums, and educational institutions that have effectively engaged visitors through historical or urban planning exhibits. Our focus was on identifying effective use of technology, successful spatial layouts, and best practices in visitor engagement.
Interaction
Visitors would click through sequences of engaging historical content that utilize projection mapping and animations to teach about the history of Savannah's city design.
Process
Tools
Figma for prototype and pitch development
Adobe Photoshop for mockup sketching
Stages
Researched current state of similar exhibits
Presented to clients and received feedback
Conducted interviews andÂ
Presented mockups and received feedback
Built final render of our redesign plan
Present final pitch
Reflection
Through this process I was able to engage in hands-on research, visiting the museum and speaking with museums staff helping me understand how to meet the needs of the client. I realized the importance of letting the client dictate the direction of the design with participatory design approach rather than projecting mine or my team's ideas onto the exhibit.