A collaboration between SCAD and BMW to imagine the future of virtual reality for car buyers
Product Design, Design Pitch
2024
Description
A team project designing an Apple Vision experience for BMW vehicle shoppers to improve engagement and purchase rates. In my role I developed our prototype in the headset using Unity, and presented our research and development to BMW stakeholders.Development
My team tested Apple Vision Pro interaction methods, networking capabilities, and rendering of assets from the art and design teams. We explored the feasability of various features the research team wanted us to test out through reviewing documentation, developing demos of specific features, and then showing the relevant teams how their concepts looked in the actual app.
Interaction
Users can view a life-size 3D model of various BMW cars where they can test its features, review stats about the cars, and sit inside of it.
Process
Tools
Unity for developing the interactive environment
Visual Studio for coding
Xcode for implementation in Apple Vision Pro
Stages
Researched current state of similar exhibits
Conducted interviews with museum staff and visitors
Presented our findings to clients and received feedback
Created mockups of potential directions and recieved further feedback
Built final render of our redesign plan
Present final pitch
Reflection
Through this process I was able to engage in hands-on research, visiting the museum and speaking with museums staff helping me understand how to meet the needs of the client. I realized the importance of letting the client dictate the direction of the design with a participatory design approach rather than projecting mine or my team's ideas onto the exhibit.